Gainpromo Projects
Gainpromo Analytics Team is helping with any kind of business intelligence project. We do have extensive experience delivering projects in a very dynamic and highly regulated business environment to financial brokers, crypto exchanges, insurance companies, and other financial institutions, but ready to bring our data and analytics experience to other business domains
Affiliate Analytics Automation
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Provisioning cloud infrastructure or using customer infrastructure
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Integration with Social Networks and Ads sources (Facebook, Instagram, TikTok, Google Ads, etc)
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Integration with customer affiliate CRM and CRM systems of partners (CFD Brokers, Crypto Exchanges, Finance institutions, other)
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Data consolidation in Datawarehouse (DWH)
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Power BI reports of traffic and cost analysis
Customer segmentation for marketing automation
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Customer segmentation by criteria including trading behavior (CFD Broker or Crypto Exchange)
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Customer segmentation according to RFM
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Convergence of different approaches to find lucrative customer spots
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Integration of customer profiles with marketing automation tools via API
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Backward integration of DWH with email marketing engines
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Power BI reports that monitor customer profiles and the status of their reach via email marketing tools
Scoring models for marketing campaigns
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Integration with CRM system to ingest affiliate campaigns to Datawarehouse (DWH)
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Integration with an additional system that would source extra data for the scoring engine (e.g. trading platform)
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Calculate the score (0..100) of campaigns across different geographies based on the list of score predictors specified by the client e.g. Deposits, Volume, Trades, Swaps, Churn Count, etc.
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Store historical score performance per each campaign in DWH
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Power BI report that represents a score of each campaign
"The Marketing Traffic Analysis solution gives valuable insights in case dozens of campaigns running across different partners with different terms (CPA, CPL, RevShare, etc) through multiple geographies"
Andrew Potter,
Gainpromo, CTO
Risks analytics including real-time P&L analysis for Broker or Crypto Exchange
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Integration with CRM and trading platform
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Consolidate all key P&L KPIs in one single Power BI report (e.g. Clients Funds, Deposits, Withdrawals, Open P&L, Close P&L, Clean P&L, etc)
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Deliver reports by email or push directly to messengers (e.g. Telegram) per schedule
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Close to real-time data refresh
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Marketing analytics including inhouse and affiliate cost analysis
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Integration of CRM system and Ads sources (Bing Ads, Google Ads, etc)
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Historical data consolidation in DWH
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Optional: Ability to enter deals and deal terms via Master Data Management add-in in Microsoft Excel
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Optional: Ability to add offline advertisements cost via Master Data Management add-in in Microsoft Excel to the DWH and report
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Power BI report that shows the performance of online and offline campaigns including cost per click, cost per acquisition, cost per keyword, etc.
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Ability to add custom data hierarchy to the report
Prediction analytics for CFD Broker and Crypto Exchanges
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Deposit prediction: Once you know when the client is going to make an extra deposit and know his portfolio, you may suggest several markets or trading pairs to size the deposit amount.
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Churn prediction: To keep Client Funds it’s crucial to know the impact on your P&L by possible client churn. Thus, get alert on time and try to recover the client's intentions to leave with some offer.
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Next trade prediction: system monitors existing trades of your clients and suggests when the client will do the next trade so that you can approach him with a proper marketing campaign or gamification pop-ups to stimulate an action.
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The module includes one or three components and requires integration with your CRM system, trading system, and analytical DWH.
Top Management Analytics for CFD Brokers
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Integration with CRM, Trading platform, and other sources required for insight extraction
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Power BI report that consolidates P&L, Trading Performance, Traffic Performance, and Trading Exposure in one single report.
Sales analytics and VoIP analytics for call centers
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Integration with VoIP data sources with analytical DWH via API, database, queues
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Correlate VoIP calls performance like Count of Calls, Duration, by destination or sales team and correlate with sales performance like FTD, Deposits, Withdrawals, Trades, etc.
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Calculation of the VoIP cost on the client side to control provider
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Power BI Report with VoIP statistics and sales statistics in one place
Sales Bonus Calculation for CFD Brokers
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Ability to enter cascaded sales targets via the Master Data Management add-in in Microsoft Excel to analytical DWH. Sales targets can be configured per clients' needs.
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Automatically calculate sales bonuses for the sales agents based on ongoing performance and reach of the cascaded sales targets or specific team goals.
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Give the ability to assign an extra bonus to the sales engine via the Master Data Management add-in in Microsoft Excel for some extraordinary achievements
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Consolidate sales targets and sales agents' performance in analytical DWH using integration with CRM or other systems that provide sales performance data
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Power BI report that shows regular bonuses and extra bonuses per each sales agent, ability to see historical trends vs company targets
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Ability to provide sales bonus data as embedded Power BI report to your system.
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