Forex and CFD Broker Analytics System
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Solution Details

Marketing Analytics and Scoring
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Aggregate the cost across affiliate and inhouse marketing channels
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Identify the most efficient affiliate or inhouse campaign based on the single score that aggregated the number of campaign performance predictors

Sales Bonus Calculation
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Set sales targets via Excel per role: team lead or agent
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Track sales agent's monthly performance by criteria you define: FTD count, Deposit Amount, Trading Volume, Churn Ratio, etc

Dealing Analytics
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Make sure you deal and risk management experts see PnL close to real-time
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Find profitable or unprofitable trading symbols
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Find scalping orders and monitor scalpels
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Monitor fees, swaps, spread in a single view

Customer segmentation for marketing automation
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Segment your client according to criteria including trading behavior
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Customer segmentation according to RFM

Prediction Analytics
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Calculate client segments who will do Deposit or Trade, get into Churn
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Make sure you can target those clients proactively via the marketing automation tool

VoIP Analytics
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Monitor VoIP calls funnel vs deposit funnel
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Match calls with FTD, Deposit
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Identify spam numbers in time
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See cost inefficiency when phone number country and destination country number are different
Solution architecture
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Example Broker Reports
CFD Broker Analytics scope

Setup and support integrations:
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Social Networks (Facebook, Instagram, Twitter, TikTok) to monitor likes, followers, influencers
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Search Engine Ads (Google, Bing) to measure the cost of CPL, CPA, keyword analysis, do a benchmark of channels
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Broker CRM to get customer data, deposits, withdrawals
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Broker Trading Platform (e.g. MT4 or MT5) to get balance, open order, and close orders
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Any kind of VoIP data source to monitor the sales performance of the agents based on call statistics
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Marketing automation engine of the Broker to deliver proper message or promotion to specific client segments





Provisioning cloud infrastructure or utilizing existing customer infrastructure
Data consolidation in Datawarehouse and data enrichment via Master Data Management tools to get marketing targets, affiliate deals structure, affiliate targets, and sales targets.
Calculation of customer segment per each lifecycle stage to help with marketing automation.
Calculation of sales bonus based on traffic conversion, VoIP calls, or trading performance
Provision of analytical reports for different business departments